Product Campaign
Role ︎ Art Director | Designer
Client ︎ Beautycounter
On Figure Photographer ︎ Sam Nixon
Stills Photographer ︎ Suzanne Saroff
︎ Video Link
Role ︎ Art Director | Designer
Client ︎ Beautycounter
On Figure Photographer ︎ Sam Nixon
Stills Photographer ︎ Suzanne Saroff
︎ Video Link
BE IN THE GLOW
The art direction for the product Glow First Priming Serum was inspired by its unique blend of skincare and makeup benefits. The overall aesthetic of the packaging and marketing materials was modern, sleek, and minimalist. The color palette was kept neutral to reflect the product's versatility, allowing it to appeal to a wide range of skin types and tones. The messaging was straightforward and to the point, emphasizing the product's ability to prime the skin for anything, whether it be a makeup application or a no-makeup day.
The art direction for the product Glow First Priming Serum was inspired by its unique blend of skincare and makeup benefits. The overall aesthetic of the packaging and marketing materials was modern, sleek, and minimalist. The color palette was kept neutral to reflect the product's versatility, allowing it to appeal to a wide range of skin types and tones. The messaging was straightforward and to the point, emphasizing the product's ability to prime the skin for anything, whether it be a makeup application or a no-makeup day.
