Brand Campaign
Role ︎ Art Director | Designer
Client ︎ Beautycounter
︎ Video Link
Role ︎ Art Director | Designer
Client ︎ Beautycounter
︎ Video Link
Looking Good Is Only Half the Picture
How do you define beauty? This is one of the questions we asked ourselves—and our models—in our fall brand campaign, Looking Good Is Only Half the Picture. We’ve always run counter to the traditional beauty industry, and by casting this campaign with an eye towards diversity, we strove to redefine outdated beauty definitions and standards. With this campaign, we hope to inspire people to join the clean revolution by defining beauty in a way that’s never been defined before.
How do you define beauty? This is one of the questions we asked ourselves—and our models—in our fall brand campaign, Looking Good Is Only Half the Picture. We’ve always run counter to the traditional beauty industry, and by casting this campaign with an eye towards diversity, we strove to redefine outdated beauty definitions and standards. With this campaign, we hope to inspire people to join the clean revolution by defining beauty in a way that’s never been defined before.
