Art Direction
Role ︎ Art Director
Client ︎ Beautycounter
Photographers
Reflect Effect & Lip Balm ︎ Dimitri Newman
Hand Savior ︎ Kevin Cremens
Role ︎ Art Director
Client ︎ Beautycounter
Photographers
Reflect Effect & Lip Balm ︎ Dimitri Newman
Hand Savior ︎ Kevin Cremens
MOOD BOARD
Here are some examples of the art direction I create for the product launch of Reflect Effect, Lip Balm, and Hand Savior. My primary objective was to capture the unique qualities of each product in a visually stunning and textural way, while also highlighting their ingredients, benefits, payoff and intended audiences. Through the use of visuals that transport viewers into each product's distinct world.
Here are some examples of the art direction I create for the product launch of Reflect Effect, Lip Balm, and Hand Savior. My primary objective was to capture the unique qualities of each product in a visually stunning and textural way, while also highlighting their ingredients, benefits, payoff and intended audiences. Through the use of visuals that transport viewers into each product's distinct world.
