Product Campaign
Role ︎ Art Director | Designer
Client ︎ Beautycounter
Photographer ︎ Matt Jones
Director ︎ Tiffany Frances
Still Life Photographer ︎ Kevin Cremens
︎ Video Link
Role ︎ Art Director | Designer
Client ︎ Beautycounter
Photographer ︎ Matt Jones
Director ︎ Tiffany Frances
Still Life Photographer ︎ Kevin Cremens
︎ Video Link
THINK BIG
With the aim of appealing to both Gen Z and millennial audiences, the art direction for Beautycounter's Think Big All-In-One Mascara launch featured 100% women in front of and behind the camera. The campaign brought together women from all four generations to highlight their desire for bigger lashes and cleaner, safer beauty, showcasing the mascara's universal appeal in a modern cultural format.
With the aim of appealing to both Gen Z and millennial audiences, the art direction for Beautycounter's Think Big All-In-One Mascara launch featured 100% women in front of and behind the camera. The campaign brought together women from all four generations to highlight their desire for bigger lashes and cleaner, safer beauty, showcasing the mascara's universal appeal in a modern cultural format.
